Creating a listing for your vacation rental isn't quite as easy as it may seem. There are many factors that you will need to keep in mind, as you consider what your upcoming guests will be looking for. Here are some of the things you need to know when building your listing.
HEADLINE. Start with an inviting headline. Highlight and share the features you like best about your home and your neighborhood so guests can imagine what it would be like to stay there. Is it quiet and relaxing? Is it surrounded by great tourists spots? Some potential guests only look at your photos, so write descriptive captions that highlight each image.
PHOTOS. Everyone is searching for the perfect home - it all start with the photos. Consider having at least 10-15 high quality images to tell your story. Use the most appealing shot as the main photo because that’s your best chance at capturing a potential guest’s attention.
Make sure your rooms look relaxing and comfortable. Most guests don't like listings with just a few pieces of furniture and bare walls. However please note that you should avoid clutter in the background. Instead show off your lovely bed and fluffy bath towels and show your personal decorating style. Show the best view from your listing or a nice shot of your garden or pool.
RULES. A good host is honest about any challenges a guest might encounter. If you have a problematic stovetop let guests know. Make it clear to guests from the beginning about any restrictrions you have, about noise for example, and let guests know expectations like making sure that they are aware of garbage collection times. Also, be sure to make guests aware before they visit about the imperfect aspects of your home. Do you have a loud train that comes by at night? When guests know both the good news and maybe a little bad news in advance, you both will enjoy a relationship built on trust.
INFORMATION. Guests also appreciate helpful information about how far attractions, stores and restaurants are from your listing. If you describe a place being just ten minutes from your front door, let them know if that’s by foot, car, or public transportation.
RATES. Guests always consider the rates before choosing the best listing that fits their budget. If you’re just getting started and don’t have reviews yet, or you just have a few, price your place a bit lower than the market so you can attract guests and get some positive reviews.
PROFILE. Let the guests know more about yourself. Let them know why you love to host and what you love to do! This makes them feel more comfortable in booking your property even before they meet you! Your Airbnb personal profile and property listing should reveal a lot about you.
One of the key reasons why Airbnb works as an online community is because hosts and guests alike are asked to create their own personal profile, which is publicly displayed on the service. Potential guests can look at a host’s profile, in addition to their property listing(s), to help make a more educated decision about where to stay and see the hosts great reviews. This is a great advantage for our company as we have plenty of great reviews to back up any new properties we take on. Meanwhile, hosts can review the profile of each prospective guest before making a decision about whether or not to accept a requested reservation.
Keep in mind that every piece of information that’s requested by Airbnb to include in your personal profile or property listing can help you showcase yourself and your property in a positive way, based on the information you choose to provide. While you always have the option to refrain from sharing certain pieces of requested information, the more forthcoming you are, the easier it will be for potential guests to virtually get to know you, so you can begin building credibility and trust before you begin communicating with or actually meet potential guests.